Business to business market totally differs from the Consumer market. B2B market represents individuals or groups purchasing a specific kind of product for re-sale or direct use in producing other products or use in general daily operations of its business. As marketers, it’s very important to understand B2B market characteristics,…
Learning Outcomes 1. Critically appraise the usefulness of planning, monitoring, control & closure techniques in an organizational context. Analysis and Communication 2. Apply project management tools & techniques throughout the project lifecycle. Application and Problem Solving 3. Critically evaluate the role that projects & project management techniques play within organizations.…
