Analyse the general business environment including the political, economic, social, technological: Business Environment and markets Assignment, UCL, Srilanka

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Unit Learning Outcomes:

  • Analyse the general business environment including the political, economic, social, technological, environmental and legal aspects that impact on a business.
  • Explain the steps involved in analyzing an existing business's strengths/weaknesses, opportunities/threats and competitor analysis.
  • Explain the importance of developing business strategies to attract, retain and enhance customer relationships.
  • Evaluate brands and their relationships with society including the new product/service development process.
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